eBay Product Case Study:
Driving Sales Through Persuasive Descriptions
Background
Client: Sophie’s Vintage Apparel
Product: 1970s Vintage Floral Maxi Dress
Objective: Increase the sales of a niche vintage dress that had minimal views and no purchases over the last 30 days.
Challenge
The original eBay listing was generic, blending in with thousands of other listings. It failed to convey the unique value and charm of the 1970s vintage dress. The description was bland and lacked important details about the product’s history and condition.
Our Approach
- Market Analysis
Started by researching top-selling vintage dresses on eBay to discern what made them stand out. - Engaging Description
Reconstructed the description to emphasize the dress’s unique 1970s flair, its excellent condition, and the history behind its design. - Stunning Visuals
Recommended that the client uses a model to showcase the dress, highlighting its fit, flow, and fabric texture. - Keyword Optimization
Incorporated high-ranking keywords pertinent to vintage dresses, ensuring the product appeared in relevant search results.
The Revamped Product Page
“Step into the 1970s with this Authentic Vintage Floral Maxi Dress! Every stitch and seam tells a story of an era gone by. From its vibrant floral patterns to its soft, flowy fabric, this dress is a testament to vintage craftsmanship. Perfect for collectors or those looking to make a nostalgic fashion statement. Sized perfectly and preserved in pristine condition.”
Results
Post-revision, the listing saw a 200% increase in views within the first week. The dress sold 12 times in the following month, compared to zero sales in the previous month.
Client Feedback
“AdSmithing brought life back to my eBay listings. Their descriptive prowess and market understanding drove traffic and sales beyond my expectations. Can’t thank them enough!” – Sophie
Before & After
Before Revamp:
Product Title:
Floral Dress Vintage
Product Description:
Old floral dress from the 70s. Used, but in good condition.
Product Features:
- Floral design
- Comes from the 1970s
- Good condition
Price: $50
Images:
(A couple of photos of the dress laid flat on a surface, not showcasing its design or fit well.)
After AdSmithing’s Revamp:
Product Title:
1970s Authentic Vintage Floral Maxi Dress – Pristine Condition!
Product Description:
Step into the 1970s with this Authentic Vintage Floral Maxi Dress! Every stitch and seam tells a story of an era gone by. From its vibrant floral patterns to its soft, flowy fabric, this dress is a testament to vintage craftsmanship. Perfect for collectors or those looking to make a nostalgic fashion statement. Sized perfectly and preserved in pristine condition.
Product Features:
- Vibrant floral design captures the essence of the 1970s
- Expertly preserved in excellent condition
- Authentic vintage, making it a perfect addition for collectors
- Soft, flowy fabric that drapes beautifully
Price: $70 (Justified by the perceived value increase through a better description and presentation.)
Images:
(Several high-resolution photos showcasing the dress on a model, highlighting its fit, design details, and fabric texture. Additional close-up shots of intricate patterns or unique features.)
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