Craigslist Case Study:
Making Words Work to Turn Listings into Sales
Background
Client: M. Simmons
Product: Vintage Wooden Chair
Objective: To sell a vintage wooden chair that had been listed on Craigslist for over 2 months without any potential buyers.
Challenge
The original ad lacked a clear description, used low-quality images, and did not highlight the unique selling points of the chair. As a result, despite its value and uniqueness, it wasn’t getting the attention it deserved.
Our Approach
- Research & Analysis
We started by researching similar successful listings on Craigslist to determine what makes them stand out. - Revamped Description
Rewrote the description to focus on the chair’s vintage appeal, the quality of wood, its history, and its overall condition. - High-Quality Images
Suggested the client to take photos during the day for natural lighting, capturing different angles, and highlighting intricate details. - Pricing Strategy
Instead of pricing it too high or too low, we settled on a price point that reflected its value yet remained competitive.
The New Ad
1950s Vintage Wooden Chair: Dive Deep into an Era of Elegant Craftsmanship!
Presenting a true gem from the 1950s – an intricately designed oak chair, a relic of timeless beauty. As you gaze upon its detailed carvings, you’re transported to a bygone era where artisans poured hours into perfecting each piece, making every chair its own masterpiece.
The warm honey-brown hue of the oak, combined with the subtle gleam of the polished finish, brings out an inviting charm. Its sturdy frame, a testament to the craftsmanship of the 1950s, ensures durability while maintaining a delicate aesthetic appeal. The gentle curve of the backrest promises comfort, and the floral carvings dance vividly, reminiscent of classic European designs.
Preserved meticulously, it’s more than a chair – it’s a conversation starter, a holder of memories, a piece that promises to add a touch of vintage elegance to any space it graces. An absolute steal for collectors or anyone with an eye for rare vintage finds. Experience nostalgia, quality, and artistry for just $90.
Results
Within 1 week of reposting the ad with the new content and images, John received over 15 inquiries and successfully sold the chair within 10 days at the desired price.
Client Feedback
“AdSmithing transformed my mundane listing into a compelling ad that not only attracted buyers but also got me the price I was aiming for. Highly recommended!” – John Doe
Before & After
Before Ad:
Vintage Chair for Sale Old wooden chair. Been in the family for a while. Good condition. Asking price: $70.
After AdSmithing’s Enhanced Revamp:
1950s Vintage Wooden Chair: Dive Deep into an Era of Elegant Craftsmanship!
Presenting a true gem from the 1950s – an intricately designed oak chair, a relic of timeless beauty. As you gaze upon its detailed carvings, you’re transported to a bygone era where artisans poured hours into perfecting each piece, making every chair its own masterpiece.
The warm honey-brown hue of the oak, combined with the subtle gleam of the polished finish, brings out an inviting charm. Its sturdy frame, a testament to the craftsmanship of the 1950s, ensures durability while maintaining a delicate aesthetic appeal. The gentle curve of the backrest promises comfort, and the floral carvings dance vividly, reminiscent of classic European designs.
Preserved meticulously, it’s more than a chair – it’s a conversation starter, a holder of memories, a piece that promises to add a touch of vintage elegance to any space it graces. An absolute steal for collectors or anyone with an eye for rare vintage finds. Experience nostalgia, quality, and artistry for just $90.
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