Craigslist Case Study: Elevating Service Listings for Maximum Client Engagement
Background Client: A. Stevens Business: Stevens Home Maintenance and Repairs Objective: To attract more clientele for a locally-operated home maintenance and repair service, which, despite its high-quality service, had been overshadowed by competitors on Craigslist.
Challenge The initial ad was brief, lacking a compelling narrative or a clear delineation of services. Without highlighting their unique selling propositions (USPs), the service blended in with myriad similar posts on Craigslist.
Our Approach
- Competitive Analysis We scoped out other successful local service listings to pinpoint what made them stand out.
- Revamped Description Framed the narrative around trust, reliability, and local expertise. Highlighted their longstanding presence in the community and emphasized customer testimonials.
- Clear List of Services Organized their array of services in a concise manner, emphasizing unique offerings.
The New Ad “Stevens Home Maintenance & Repairs: Local. Trusted. Proven. With over 15 years serving our community, we’re not just another service – we’re your neighbors. From plumbing to painting, our team ensures your home is in trusted hands. But don’t just take our word for it; ask Mrs. Patterson at Elm Street, or the Johnsons at Maple Drive. We’ve got a track record that speaks volumes. Experience home service, the Stevens way.”
Results The revamped ad brought Stevens Home Maintenance and Repairs to the forefront of local searches. Inquiries quadrupled within the first month, and their calendar was fully booked for the following 6 weeks.
Client Feedback “AdSmithing changed the game for us. We went from getting a call a week to multiple calls a day! It’s incredible what the right words can do.” – A. Stevens
Before & After (Show a side by side comparison of the previous and current listings to visualize the transformation.)
Call to Action: Is your service listing lost in the crowd? Let us help you stand out and connect with your clientele. [Boost My Ad Now]