Etsy Product Case Study:
Crafted Descriptions for Crafted Goods
Background Client: L. Fernandez Product: Handmade Beaded Necklaces Objective: To stand out in the saturated Etsy market of handmade jewelry and sell a unique, handmade beaded necklace that had seen only lukewarm interest over the past 4 months.
Challenge The original listing seemed too generic with a brief description that failed to capture the intricacies and labor invested in the necklace. The value of its handcrafted nature was underrepresented, making it easily overlooked by potential buyers.
Our Approach
- Research & Analysis We began by delving into the top-performing handmade jewelry listings on Etsy to uncover their secret sauce.
- Enhanced Description Crafted a new narrative that painted a vivid picture of the necklace, its inspiration, the hours of work put into it, and its uniqueness.
- Pricing Strategy Rather than underselling the product, we positioned it at a value that genuinely reflected its artisanal nature while remaining competitive in the market.
The New Listing “Ethereal Handcrafted Beaded Necklace: Every bead in this necklace is a testament to hours of meticulous craftsmanship. Inspired by the colors of sunset, its unique pattern ensures no two necklaces are alike. Drape yourself in a piece of art, both as a style statement and a testament to tradition. An exclusive piece for connoisseurs of genuine handwork.”
Results Post the revamp, the necklace started getting noticed. Within 2 weeks, L. Fernandez received over 30 favorites and 12 inquiries, finally selling it to a buyer who truly appreciated its craftsmanship.
Client Feedback “AdSmithing brought my listing to life! Their words managed to convey the love and effort I put into each piece. Sales have never been better!” – L. Fernandez
Before Revamp:
Product Title: Handmade Beaded Necklace
Product Description: Beaded necklace made by hand. Features multiple colors inspired by nature.
Product Features:
- Handmade
- Multi-colored beads
- Adjustable clasp
- Price: $45
Images: (A few photos showing the necklace on a plain background.)
After AdSmithing’s Revamp:
Product Title: Ethereal Handcrafted Beaded Necklace: A Sunset’s Palette
Product Description: Dive into the hues of a mesmerizing sunset with this meticulously crafted beaded necklace. Each bead is handpicked, positioned, and threaded with hours of dedication, echoing nature’s symphony of colors. Not just an accessory, it’s a wearable piece of art, ensuring that you stand out in every gathering.
Product Features:
- Exclusively handcrafted with precision
- Unique sunset-inspired color palette
- Perfect length for versatile styling
- Secure and adjustable clasp for comfort
- Price: $60 (Given the artistry and detail, this is a modest price for such a unique piece.)
Images: (High-resolution photos showcasing the necklace draped gracefully on a model. Additional close-up shots highlighting the bead details and vibrant color spectrum.)
Call to Action: Unveil the true value of your crafts with our touch. Let us refine your Etsy listing today!